Forbes World’s Best Employers 2026: Why ASUS Made the List Again
Forbes World’s Best Employers 2026 includes ASUS for the 10th year in a row. That is a rare run. The list is built from surveys of real employees, not from company claims. So what is ASUS doing that keeps its people recommending it? The short answer: it is helping them learn AI, giving them a voice, and building a culture of trust.
Quick takeaways
- ASUS has now been on the Forbes list for 10 consecutive years.
- The ranking comes from Forbes and Statista and uses employee opinions.
- ASUS set up a Gen AI Committee three years ago to prepare its people for AI.
- It also built the ASUS AI Hub and expanded training programs.
- Feedback surveys, forums and shared tools support trust and teamwork.
What Is the Forbes World’s Best Employers 2026 List?
The Forbes World’s Best Employers list is an annual ranking made by Forbes and the research firm Statista. It is based on independent surveys of more than 300,000 people across over 50 countries.
Together, these people gave more than 5 million employer evaluations, collected over a three-year period. The ranking highlights companies that regularly earn high levels of trust and recommendation from their own employees.
This matters because it is not a prize a company can buy. A company cannot fake a long record of happy employees for three years. That is why the best employers in the world are worth studying.
Why Does a 10-Year Streak Matter?
Anyone can have one good year. Staying on the list for 10 years in a row means a company keeps getting the basics right while the world changes around it.
ASUS says this comes from applying Design Thinking to the workplace. In simple words, that means designing work life around what people actually need, so they can contribute, collaborate and make a real impact.
How Is ASUS Preparing Its People for AI at Work?
This is the most interesting part of the story. AI is changing how companies run, and every employee has to adapt. S.Y. Hsu, ASUS Co-CEO, said the company saw this shift coming three years ago.
Here is what ASUS did about it:
- It formed the ASUS Gen AI Committee. This internal group guides responsible AI use and best practices across the company.
- It built the ASUS AI Hub. This gives employees access to AI resources and tools in one place.
- It expanded employee AI training. These programs help people build practical AI skills and use them in their daily work.
The key word is practical. Training only matters if people can use it on a Tuesday afternoon with a real deadline.
A Simple Example: What This Looks Like in Real Life
This is an imaginary example to show how such support works in practice. It is not a real ASUS employee story.
Meet Riya. She works in a product marketing team at a large tech company. Every month she writes a long report that takes her two full days. She has heard that AI could help, but she is nervous. What if she shares private company data by mistake? What if she looks foolish?
Now imagine her company has a clear plan. There is a trusted place where she can find approved AI tools. There is a short course that shows her how to use them for her real tasks. There is a team that sets safe rules, so she knows what is allowed.
She tries it. The first draft of her report now takes a few hours instead of two days. She still checks the facts and adds her own thinking, but she has time left for ideas. She also shares her prompt with a colleague, and soon the whole team uses it.
That is the idea behind a company-wide approach to AI at work. The tools matter, but the safety, the training and the permission to learn matter just as much.
How Does ASUS Help Employees Thrive Beyond AI?
AI is only one piece. The press release also points to a few simple habits that build trust:
Listening – Feedback surveys and dedicated forums let employees share their experiences and ideas, so they feel heard.
Shared foundations – ASUS is building reusable components, methods, data resources and validation capabilities that all teams can use. Teams do not start from zero each time, which speeds teamwork and problem-solving.
Safety and belonging – Cybersecurity awareness, teamwork and a focus on belonging help people work with confidence.
Why Do Shared Tools and Knowledge Matter?
Think of a kitchen where every cook has to make their own pan before cooking. Nothing would get done. Shared tools and methods work like a well-stocked kitchen. Everyone can start cooking right away and learn from the recipes others have tested.
What Does the Best Employers List Say About Impact Beyond the Office?
ASUS also links its people-first approach to responsible innovation. Teams around the world take part in sustainability and community projects. These include supporting local communities, protecting the environment and driving more sustainable business practices.
This gives employees a chance to use their skills for something bigger than a quarterly target. ASUS ties this to its stated mission: to create the most ubiquitous, intelligent, heartfelt and joyful smart life for everyone.
What Can Other Companies and Employees Learn From This?
You do not need to be a global brand to use these lessons.
- Start early – ASUS began its AI preparation three years ago, before it became urgent.
- Give people a safe place to learn – Clear rules and trusted tools remove fear.
- Teach skills people can use right away – Practical beats theoretical.
- Listen and act – Surveys and forums only work if people see results.
- Build shared foundations – Reusable tools save time and reduce repeated work.
If you are an employee, ask whether your workplace offers the same things: learning support, a voice and a sense of belonging.
The Forbes World’s Best Employers 2026 recognition for ASUS is a useful reminder. The best employers are not only the ones with perks. They prepare their people for change, listen to them and give them room to grow. In the age of AI, that kind of support may be the biggest benefit of all.
Source note: Details about ASUS and the ranking come from the ASUS press release on its Forbes World’s Best Employers 2026 recognition.
